Six Patient Journey Marketing Strategies That Drive Growth and Profitability - Summary - MDSpire
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Six Patient Journey Marketing Strategies That Drive Growth and Profitability

Thomas Nydegger of Refractive MD Growth explains that although different stages along the patient journey can each stand on their own, they must support each other for a practice to succeed.

  • April 11, 2026

  • 5 min

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At the 2026 ASCRS Annual Meeting, Thomas Nydegger from Refractive MD Growth discussed six essential marketing strategies that enhance the patient journey in ophthalmic practice. Emphasizing an interconnected approach, Nydegger described how each of the six key steps—market, schedule, treat, collect, refer, and repeat—should work synergistically for optimal results. He highlighted the importance of consistent branding, patient education, and tailored communication that fits different preferences. Implementing scripts for effective communication was also recommended as a method to address common patient concerns confidently.

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Six Patient Journey Marketing Strategies That Drive Growth and Profitability

  • April 11, 2026

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