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The 2021 issue of Optometric Management delves into the challenges and opportunities surrounding contact lenses. The Contact Lens Rule, criticized by Congress and healthcare organizations, poses challenges relating to prescription verification and additional paperwork requirements. Dr. Jason Compton details the provider requirements, while Dr. Carmen Castellano presents 10 steps to enhance contact lens sales. Additionally, Dr. Pamela A. Lowe advocates for advanced multifocal lenses, and Dr. Micaela Crowley discusses technologies for fitting scleral lenses. Dr. Mark Bullimore explores the safety of contact lenses for children, and Dr. Cecelia Koetting offers insights into managing dry eye in contact lens patients. OM wishes practitioners success in navigating practice challenges and seizing opportunities.

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