Commentary & Perspectives
Feature
When Growth Depends on ONE Surgeon, Your Practice is at Risk
Why surgeon-dependent conversion creates volatility, underused capacity, and a ceiling no amount of marketing can fix
Growth in private refractive and lens practices often faces challenges due to dependency on a single surgeon. Such key man risk results in inconsistency in patient flow and revenue. The London Vision Clinic demonstrates this evolution, transitioning from reliance on one surgeon to a team-based model, significantly boosting its valuation. Practices must develop system-dependent processes, allowing team members to effectively handle consultations and sales. This not only enhances operational efficiency but also secures a more sustainable future for the clinic when the star surgeon is unavailable.
Key points: 1. Dependency on a single surgeon can impact growth negatively. 2. Transitioning to a team-based model reduces key man risk. 3. Effective consultation processes can elevate practice efficiency. 4. Surgeons should act as clinical authorities, not sole salespeople. 5. Measuring conversion by staff role is essential for identifying bottlenecks. 6. A healthy practice maintains activity regardless of the founder's presence.