Doctors, Industry, and the Uneasy Art of Collaboration: Is It Worth It?
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By
February 3, 2026
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5 min
The article critically examines the ineffectiveness of many advisory board invitations sent to clinicians, highlighting the disconnection between industry expectations and clinician realities. Dr. Bernie Ursell emphasizes the importance of structured collaboration, pointing out that when well-designed, such engagements can provide invaluable insights that enhance innovation and patient care. He explores the balance of power and aims to improve the relationship between clinicians and industry, asserting that thoughtful collaboration can replace vague transactional dynamics with meaningful exchanges.
1. Advisory board meetings often lack clarity and purpose.2. Many clinicians feel skeptical about vague invitations.3. Proper collaboration can improve insights and patient care.4. Clinicians see firsthand the needs of patients.5. Well-structured engagements are vital for meaningful conversations.6. Collaboration should treat doctors' time as valuable.7. Poorly designed relationships risk eroding trust.8. Intentional collaboration can lead to better outcomes.
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