Why I Built a Beauty Brand as an Ophthalmologist
January 14, 2026
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5 min
7 Key Takeaways
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1
Ophthalmologists typically advise against cosmetics for sensitive eyes.
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2
OKKIYO was created to provide eye-safe cosmetics.
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3
Products are tested for irritation and effectiveness.
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4
Every sale supports The Fred Hollows Foundation.
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5
Collaboration with cosmetic chemists focuses on sensitive eyes.
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6
The brand aims to balance medical guidance with personal identity.
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7
Empowering patients involves understanding their confidence and self-expression.
Ophthalmologists often advise patients with dry or sensitive eyes to avoid cosmetics, which can seem dismissive of individuals' self-expression and confidence. This disconnect inspired the creation of OKKIYO, a beauty brand targeting sensitive eyes, founded by an ophthalmologist who understands the need for ocular care that respects personal identity. By collaborating with cosmetic chemists, various products were developed to be both effective and eye-safe, promoting a balance between medical advice and patient empathy while also supporting accessibility initiatives in eye care.
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